Yotpo’s analysis shows that in AI-driven beauty discovery, clinically detailed skincare brands outperform legacy names because clarity, depth, and expert validation matter more than traditional SEO signals.

Perplexity explains that AI search assembles answers by retrieving and synthesizing trusted sources, making brand visibility dependent on clarity, authority, and retrievability rather than classic rankings.

Microsoft’s guide argues that retail visibility now happens inside AI reasoning systems, making AEO and GEO focused on structured data, clarity, and trust essential as clicks matter less.