Logo
News
Strategy
Tools
Search
Subscribe

News

Coverage of platform updates, model changes, and shifts that affect how answers are generated and surfaced.

News

More Shoppers Are Ditching Search & Letting AI Decide What to Buy

Feb 5, 2026

•

2 min read

More Shoppers Are Ditching Search & Letting AI Decide What to Buy

AI agents are enhancing online shopping by helping consumers find value and streamline choices while retailers adapt to new expectations.

News

AEO Software Market Explodes with 2000% Growth on G2

Jan 31, 2026

•

1 min read

AEO Software Market Explodes with 2000% Growth on G2

The AEO software category on G2 has grown more than 2000% as AI chatbots become the starting point for half of B2B buyers and brands seek tools to optimize visibility in AI-generated discovery.

News

New Research Shows AI Product Recommendations Are Inconsistent & Unpredictable

Jan 28, 2026

•

2 min read

New Research Shows AI Product Recommendations Are Inconsistent & Unpredictable

Research finds that AI brand recommendations are highly inconsistent, making single AI answers unreliable signals of true visibility or performance.

News

New Research Report Finds Major Source Gaps Between Google and AI Answers

Jan 27, 2026

•

2 min read

New Research Report Finds Major Source Gaps Between Google and AI Answers

University of Toronto research finds that AI answer engines pull from very different, fresher source ecosystems than Google, meaning SEO and AEO operate by fundamentally different rules.

News

YouTube Overtakes Reddit as AI’s Go-To Social Source

Jan 27, 2026

•

1 min read

YouTube Overtakes Reddit as AI’s Go-To Social Source

An Adweek report finds that YouTube has overtaken Reddit as the most cited social platform in AI systems, reflecting a shift toward video-heavy training sources.

News

Google Unveils New GIST Algorithm for Smarter Content Selection

Jan 26, 2026

•

2 min read

Google Unveils New GIST Algorithm for Smarter Content Selection

Google’s GIST algorithm shows how AI systems learn to sample smaller, more representative sets of content, reinforcing why clear, distinctive brand content is more likely to influence AI answers.

News

Anthropic CEO Says Ads Are Not Coming Anytime Soon

Jan 23, 2026

•

2 min read

Anthropic CEO Says Ads Are Not Coming Anytime Soon

Anthropic CEO Dario Amodei says the company is avoiding ads because ad-driven incentives risk undermining AI accuracy, trust, and alignment.

News

Perplexity Explains How AI Search Really Works & How Brands Can Win

Jan 22, 2026

•

1 min read

Perplexity Explains How AI Search Really Works & How Brands Can Win

Perplexity explains that AI search assembles answers by retrieving and synthesizing trusted sources, making brand visibility dependent on clarity, authority, and retrievability rather than classic rankings.

News

Google Advises Not to “Chunk” Content or Write Differently for AI Engines

Jan 21, 2026

•

2 min read

Google Advises Not to “Chunk” Content or Write Differently for AI Engines

News

AEO/GEO Investment Set to Surge in 2026, Report Finds

Jan 20, 2026

•

2 min read

AEO/GEO Investment Set to Surge in 2026, Report Finds

The State of AEO/GEO report shows enterprises are rapidly increasing investment as AI-driven discovery delivers higher-intent traffic and becomes a core visibility channel.

News

AI Answer Engines Could Slash Organic Referrals by Over 40%

Jan 18, 2026

•

2 min read

AI Answer Engines Could Slash Organic Referrals by Over 40%

News

Google Confirms No Immediate Ad Plans for Gemini

Jan 17, 2026

•

1 min read

Google Confirms No Immediate Ad Plans for Gemini

News

ChatGPT to Test Ads While Keeping Paid Tiers Ad-Free

Jan 17, 2026

•

1 min read

ChatGPT to Test Ads While Keeping Paid Tiers Ad-Free

News

Walmart Teams Up with Google for AI-Powered Shopping

Jan 14, 2026

•

1 min read

Walmart Teams Up with Google for AI-Powered Shopping

background

AEO River is a newsletter to help brands and marketers keep up with the latest model updates, new strategies, tools, and more.

© 2026 AEO River.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv