News

More Shoppers Are Ditching Search & Letting AI Decide What to Buy

AI agents are enhancing online shopping by helping consumers find value and streamline choices while retailers adapt to new expectations.

AEO Software Market Explodes with 2000% Growth on G2

The AEO software category on G2 has grown more than 2000% as AI chatbots become the starting point for half of B2B buyers and brands seek tools to optimize visibility in AI-generated discovery.

New Research Shows AI Product Recommendations Are Inconsistent & Unpredictable

Research finds that AI brand recommendations are highly inconsistent, making single AI answers unreliable signals of true visibility or performance.

New Research Report Finds Major Source Gaps Between Google and AI Answers

University of Toronto research finds that AI answer engines pull from very different, fresher source ecosystems than Google, meaning SEO and AEO operate by fundamentally different rules.

YouTube Overtakes Reddit as AI’s Go-To Social Source

An Adweek report finds that YouTube has overtaken Reddit as the most cited social platform in AI systems, reflecting a shift toward video-heavy training sources.

Google Unveils New GIST Algorithm for Smarter Content Selection

Google’s GIST algorithm shows how AI systems learn to sample smaller, more representative sets of content, reinforcing why clear, distinctive brand content is more likely to influence AI answers.

Anthropic CEO Says Ads Are Not Coming Anytime Soon

Anthropic CEO Dario Amodei says the company is avoiding ads because ad-driven incentives risk undermining AI accuracy, trust, and alignment.

Perplexity Explains How AI Search Really Works & How Brands Can Win

Perplexity explains that AI search assembles answers by retrieving and synthesizing trusted sources, making brand visibility dependent on clarity, authority, and retrievability rather than classic rankings.

Google Advises Not to “Chunk” Content or Write Differently for AI Engines

AEO/GEO Investment Set to Surge in 2026, Report Finds

The State of AEO/GEO report shows enterprises are rapidly increasing investment as AI-driven discovery delivers higher-intent traffic and becomes a core visibility channel.

AI Answer Engines Could Slash Organic Referrals by Over 40%

Google Confirms No Immediate Ad Plans for Gemini

ChatGPT to Test Ads While Keeping Paid Tiers Ad-Free

Walmart Teams Up with Google for AI-Powered Shopping