PR Leaders Share Which Metrics Matter in the Age of AI Answers
PR experts at the Generative Pulse Summit argued that traditional metrics must be replaced with AI-centric measures like visibility and narrative impact to reflect influence in an era where AI systems generate direct answers.
Case Study Proves the Power of Entity Linking to Boost AI Overview Visibility
The case study demonstrates that consistent entity linking and schema markup can materially improve a brand’s visibility in AI-generated answers by making content easier for models to understand and trust.
Your Best Pages for Influencing AI Answers May Not Be Major Traffic Drivers
SingleGrain argues that many pages shaping AI answers never perform in traditional SEO metrics, so brands need to look beyond rankings and traffic to understand true AI visibility.
Inside the GEO Analysis That Ranked 127 Beauty Brands for AI Visibility
Yotpo’s analysis shows that in AI-driven beauty discovery, clinically detailed skincare brands outperform legacy names because clarity, depth, and expert validation matter more than traditional SEO signals.
Microsoft Publishes New Guide to Navigating AEO and GEO
Microsoft’s guide argues that retail visibility now happens inside AI reasoning systems, making AEO and GEO focused on structured data, clarity, and trust essential as clicks matter less.
Nike vs New Balance: A Case Study in Competing AEO Strategies
The Nike vs New Balance case study shows that heavy JavaScript hydration can break AI crawler access, making fast, plain server-rendered HTML a safer default for AEO.
