This case study from Otterly.ai and Neur Digital shares how a medical device company increased its AI citations eightfold in one year by focusing on Generative Engine Optimization. Instead of chasing traditional rankings, the brand restructured content around clear clinical questions, strengthened entity signals, and improved technical accessibility so AI systems could easily interpret and reference its expertise.
The team audited where the brand appeared in AI answers, identified gaps in authoritative coverage, and created medically reviewed, citation-ready resources aligned to how large language models retrieve information. They also optimized supporting content, clarified terminology, and consolidated duplicative pages to reinforce trust signals.
Over 12 months, these changes led to significantly higher visibility across AI platforms, demonstrating that structured, authoritative, and entity-driven content can meaningfully influence AI-generated answers. The case highlights how GEO differs from classic SEO and why brands in regulated industries must intentionally design content for AI citation.
