A case study from Schema App shows how structured entity linking can significantly improve visibility in AI-generated answers and Google’s AI Overviews. By mapping site content to well-defined entities and connecting those entities consistently across pages, the brand made its expertise easier for search engines and large language models to interpret and trust.
Instead of focusing on individual keywords, the strategy emphasized clear relationships between people, products, topics, and concepts using schema markup aligned to a shared knowledge graph. As a result, the brand saw measurable lifts in impressions and presence within AI-driven results, even where traditional rankings did not change dramatically.
The case highlights that as search shifts toward answer-based experiences, entity clarity and semantic structure are becoming just as important as content volume or backlinks.
