In a recent Google Search Off the Record podcast, Google’s search team explained why content structure matters more than sheer length. They specifically warn against deliberately fragmenting your material into lots of tiny pieces just to appeal to large language models or AI search features.
Instead, their advice is to focus on creating content that serves real people rather than trying to engineer discrete “chunks” aimed at bots. While splitting text into sections can feel like a shortcut to get picked up in AI responses, those short bits may yield temporary visibility but won’t be reliable as ranking algorithms evolve. Investing energy in crafting content for humans means you won’t need to rework it later as systems change.
The core idea is that thoughtful, user-focused writing ends up aligning with what future AI and search tools reward, because those technologies increasingly learn to reward quality that resonates with human readers rather than superficial formats.
