Walmart has partnered with Google to integrate its Gemini AI into the shopping experience. The collaboration allows customers to ask questions and receive AI-generated answers that can be directly converted into shopping carts, aiming to streamline the shopping process by providing personalized recommendations and simplifying product searches. This move is significant as it places Walmart at the forefront of integrating generative AI into retail, potentially reshaping how brands are discovered and engaged with in digital spaces.
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