ChatGPT to Test Ads While Keeping Paid Tiers Ad-Free

OpenAI announced a strategy to introduce advertising into ChatGPT’s free and low-cost ChatGPT Go subscription tiers in the U.S. while keeping ads out of higher-tier plans such as Plus, Pro, Business, and Enterprise. The goal is to support broader access to AI tools by reducing usage limits without forcing more users to pay. OpenAI says ads will be clearly labeled, separate from the assistant’s responses, and not influence those responses. The company emphasizes protecting conversation privacy and not selling data to advertisers, offering users choice and control over personalization and the option to limit or dismiss ads. Ads will not appear near sensitive topics or to predicted or declared users under 18. OpenAI frames this move as aligned with its mission to expand access and maintain trust as usage grows worldwide.