A new strategic partnership between Scrunch and Stacker aims to help brands improve their visibility in generative AI search results by combining Scrunch’s AI search analytics with Stacker’s earned media distribution capabilities.
Scrunch’s tools identify which sources influence AI responses and where brands are missing citations from high-authority outlets, helping teams spot gaps in AI search presence. Stacker takes owned content and syndicates it to trusted publishers, earning placements that build credibility and increase the chance of being cited by AI systems.
Together the integration lets marketers see where their content shows up in AI answers and how placements affect overall visibility, helping them plan and optimize content strategies with measurable insights. Data from the two companies suggests that syndicating content across reputable outlets can significantly boost mentions in AI responses. The partnership aims to close the visibility gap and give brands a clearer way to measure AI search influence.
