Triple Whale has acquired Anteater to expand its capabilities around AI-driven discovery and commerce intelligence. Anteater is best known for analyzing how brands surface inside AI-powered search and answer engines, then tying that visibility to downstream revenue, retention, and lifetime value.
By bringing Anteater into the platform, Triple Whale is signaling that search is no longer just about keywords or attribution. It is about how large language models retrieve, interpret, and recommend brands across AI search experiences. The combined offering aims to help ecommerce teams understand where and why they appear in AI-generated answers, how that visibility influences buying behavior, and which content and signals actually drive profitable outcomes.
The acquisition reflects a growing shift toward analytics built for AI-mediated commerce, where discovery increasingly happens inside answer engines rather than traditional search results.
